The author is prepared to launch a massive publicity campaign to market the book through radio, TV, magazines, newspapers, the Internet and other publications.
Appearances/Interviews
To promote the book, the author has prepared the following broadcast messages:
- 30 second (promo message)
- 1 minute (promo message and brief intro)
- 5 minute (for GMA, Today Show, etc.)
- 20 minute (for half-hour show; local “morning” shows, etc.)
- 45 minute (for hour-long show, i.e. Oprah)
The author’s goal will be to conduct:
- 3+ Radio phone interviews a day
- Television appearances in all the major markets.
- 2+ Print interviews per day
The author will undertake a promotional tour, talking at a variety of locations in major US cities and will seek speaking opportunities in consumer and professional conferences and conventions
After the publication tour, the author will continue to give talks, classes, seminars and presentations.
Press/Speaker’s Kit
- News release – 1 to 2 pages (changed periodically to relate to hot stories)
- Author Bio
- 5 x 7 glossy photo
- Copy of book
- Reviews
- Other Articles by the Author
- Articles that prove the messages in Church of the Epistles are newsworthy
- A pitch letter explaining why the author will make an outstanding subject for an interview
- A fact sheet of the most interesting points in Church of the Epistles
- An audio and videotape of the author speaking or being interviewed
- A small, fun, cheap eye-catching, easy-to-mail, imaginative gimmick or symbol of the book
- The Author’s business card
- A Q&A of interesting questions as a guide for interviewers
- Quotes from satisfied readers
- Letters – or quotes from letters – from journalists who have previously interviewed the author
- A list of cities on the tour
Other
The author will achieve print publicity (traditional and electronic) utilizing several of the following tactics:
- Book Reviews – the author’s and others
- Excerpts from the book
- Articles by the author
- Articles by other writers on the messages in Church of the Epistles
- Stories on the author’s appearances or special events
- Articles about other subjects that include the author and his books
- The author’s letters to the editor of various publications
- The author’s op-ed pieces
- Off-the-book-page – sections of the paper in addition to the book section
