As a web developer and blogger, the author is uniquely qualified to run a state-of-the-art internet marketing campaign. He has established a general purpose blog and a forum for the book in which he is participating. He is also actively participating in blogs to stimulate interest in the book based on discussion about guilt, teen pregnancy, prejudice etc.
The author will also take advantage of the following Internet technologies and tactics:
- Search engines
- Google adwords
- Search-engine optimization
- Search marketing/keyword advertising
- Internet newsgroups
- Internet mailing lists
- Electronic press-release distribution
- Sponsoring and participating in online chats, message boards or online communities
- Publishing an online newsletter
- Sending bulk emails to an opt-in list
- Distributing online coupons
- Use of flash animated cartoons and other technologies for viral marketing
- Creating an affiliate program and sharing book sales revenue with select websites